• No patient–provider relationship: Our content and coaching do not create a hygienist–patient or dentist–patient relationship.

• Local care requirement: Always seek diagnosis and treatment from your own local, licensed dental office. We cannot examine you or provide individualized clinical advice.

• Scope of service: Education, habit coaching, and general technique tips only. No diagnosis, prescriptions, or treatment plans.

• No telehealth/teledentistry: We do not provide clinical care by phone, video, email, or chat.

• Licensure context: Cindy West, RDH is licensed in California. Oral Priority operates as an education/coaching business, not a dental practice.

• Geographic limits: Written for a general U.S. audience; standards can differ by region. If you live outside the U.S., consult local guidelines.

• Emergencies: Pain, swelling, fever, trauma, or a broken tooth → contact your local dentist or urgent care now. Call emergency services when appropriate.

• Results vary: We coach risk‑reduction and habits; outcomes depend on individual factors. No guarantees.

• Affiliates/endorsements: We may earn a small commission from recommended products. We disclose links and only mention tools that meet our standards.
  Optional line if used: “As an Amazon Associate, we earn from qualifying purchases.”

• Testimonials: Client stories reflect individual experiences and are not typical promises.

• Minors: Coaching for minors requires a parent/guardian as the primary contact.

• Privacy: We collect minimal info for coaching and transactions. We are not a HIPAA‑covered entity; do not send protected health info via DMs or email.

• Data retention & deletion: We keep coaching notes for [X months]. Request deletion anytime at [contact email].

• DM policy: No health advice in DMs. Use approved channels; urgent issues go to your local clinician.

• Terms & IP: Using our site/programs means you accept our Terms of Use and Privacy Policy. All content © Oral Priority; personal use only—no redistribution without written permission.

• Credentials display: We may state credentials (e.g., RDH), but we are not acting as your treatment provider.

Red‑flag handling

• Pain, swelling, fever, broken teeth → advise urgent in‑person care.

• Medical history questions → “We can’t advise; please consult your clinician.”

• Product side‑effects → collect details; direct to manufacturer/professional.

Approval needed

• New health‑related claims.

• Affiliate partnerships.

• Data collection changes.

Ready‑to‑paste snippets

• Footer/landing page line: “Educational guidance only. Not medical or dental advice. Please see your local licensed dental professional.”

• Emergency banner (site/email): “Pain, swelling, or broken tooth? Contact your local dentist or urgent care now.”

• DM auto‑reply: “Thanks for reaching out. We can’t give health advice in DMs. For symptoms, please contact your local dental office.”

• Local‑care CTA block: “Find a trusted local office → Read: What to look for in a dental office that has your best interest in mind.”

• Not‑your‑hygienist line: “We’re educators and coaches. We are not your hygienist and cannot give individualized clinical advice.”

• No‑telehealth line: “We don’t provide clinical care by phone, video, email, or chat.”

• Terms/Privacy consent line (footer): “By using this site, you agree to our Terms of Use and Privacy Policy.”

• Refund snippet (choose one):
  Option A (no refunds): “Digital products are non‑refundable. Please review details before purchase.”
  Option B (X‑day): “Digital products are refundable within [X] days if less than [Y%] completed. See full policy.”

• Accessibility snippet: “Need an accommodation to access our materials? Email [contact email]. We aim to follow WCAG 2.1 AA.”

• Amazon disclosure (if used): “As an Amazon Associate, we earn from qualifying purchases.”

4) Content & Offer Checklists

Pre‑publish content check

Offer check

5) Coaching Protocol (High‑Level)

1. Assess: quick intake on habits, diet patterns, and trouble spots.

2. Teach: demo technique (brush angle, floss path: “hug the tooth”).

3. Plan: choose a 60‑second floor + optional deeper path.

4. Track: simple weekly check‑in; streak repair if missed.

5. Review: adjust tools only after technique sticks.

Script cues

• “What would make this easier on a busy night?”

• “Let’s pick the floor you can hit even on hard days.”

6) Privacy & Data

• Collect minimal data needed for coaching and transactions.

• Store securely; restrict access.

• No sharing testimonials without written consent.

7) Metrics & Review Cadence

• Leading indicators: habit streaks, lesson completion, self‑reported bleeding reduction.

• Lagging indicators: fewer urgent visits reported, lower surprise costs (client stories).

• Cadence: monthly metric snapshot; quarterly SOP review and updates.

8) Templates (Use/Adapt)

Consent request (testimonial)
“May we share your words and first name on our site/socials? You can say no and it won’t affect your coaching.”

Medical boundary reply
“We provide education, not medical advice. For your symptoms, please contact a licensed dental professional in your area.”

Affiliate transparency
“We may earn a small commission if you purchase using our links. We only share tools that fit our standards.”

Refund policy helper (pick one baseline; edit later)

• Option A — No refunds (digital): “Digital products are non‑refundable. Please review details before purchase.”
  Pros: Simple; prevents abuse. Cons: Higher support friction; may hurt trust.

• Option B — 7‑day window: “Refunds within 7 days if less than 20% completed. Proof of attempt required.”
  Pros: Fair trial feel. Cons: Some admin tracking.

• Option C — 14‑day window: “Refunds within 14 days if under 25% completed; show worksheet attempt.”
  Pros: Generous; improves perception. Cons: More admin; cash flow timing.

• Option D — Action‑based guarantee: “Complete Modules 1–2 and submit trackers within 14 days; if not satisfied, we’ll refund.”
  Pros: Rewards engagement; filters misuse. Cons: Requires clear criteria.

Keep proof steps simple (timestamped screenshots, tracker export). We’ll finalize language once you choose a window.

Appendix A — Public guide draft: What to look for in a dental office that has your best interest in mind — Public guide draft: What to look for in a dental office that has your best interest in mind

Use: publish as a blog/guide; link from CTAs. Keep neutral and practical.

Quick checklist for patients

• Prevention mindset: Hygienist and dentist talk habits and risk‑reduction, not just repairs. Technique coaching is part of visits.

• Clear perio process: Periodontal charting is explained; you can see or receive a copy on request.

• X‑rays policy: Individualized schedule; risks/benefits explained; you can ask “why today?”

• Home‑care teaching: Chair‑side demos of brush angle, floss path, and tools you already own; written tips to take home.

• Respectful culture: No shaming. Questions welcome. Enough time for answers.

• Transparent fees: Printed estimates with options; second‑opinion friendly.

• Appointments that fit care: Hygiene visits long enough for thorough cleanings; same‑day urgent slots available.

• Clean, safe ops: Sterilization protocols are visible and consistent.

• Insurance & payment clarity: Plain‑language explanations; realistic out‑of‑pocket talk; in‑house plan for uninsured patients.

• Secure communication: No clinical advice in social DMs; secure portals or phone for health questions.

Red flags

• “Deep cleaning” sold without charting or explanation.

• Pressure to buy products during the visit.

• Findings can’t be shown or explained.

• No home‑care coaching; “just floss more” as the only advice.

How to vet an office

• Ask trusted friends for names, then call and ask: “How long are hygiene visits? Do you provide home‑care coaching? Can I get a copy of my perio chart?”

• Read reviews for patterns (respect, time given, clarity) rather than one‑off rants.

• Meet the hygienist and dentist; notice if they listen and give step‑by‑step guidance.

9) Change Log

• v1.0 — Initial SOP created.

Owner: Cindy (Oral Priority)

Pending fields to finalize

• Contact email: {{CONTACT_EMAIL}}

• Refund option: {{REFUND_POLICY}}

When ready, we’ll replace the placeholders above and propagate to: Terms, footer, checkout, email footers, and SOP sections.

Deployment checklist (once email + refund are set)

Owner: Cindy (Oral Priority)
Next review date: [Set 90 days from today]